Customer engagement is now a competitive differentiator in the biopharmaceutical sector – and the traditional call center model doesn’t cut it any longer as patients increasingly demand personalized support that’s available 24/7.

In light of this change, industry leaders are beginning to recognize the transformative potential of GenAI for creating a frictionless contact center that meets patients and providers where they are while also driving revenue.

This expert Playbook examines how biopharma brands can bring their contact centers into the future with the power of GenAI. Topics covered inside include:

• The industry-wide shift to digital-first solutions
• How the digital-first contact center streamlines customer journeys
• Tech spotlight: Agentforce and the Life Sciences Cloud
• And more

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